Consumer Healthcare App
Devices: Phone, Tablet
Role: UX, Visual & Production Design
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The project was to create a consumer facing tablet and smartphone app for this healthcare insurance company. Care providers, case managers and patients would use the app. Based on the login, a different version of the interface would be presented.
I helped move the project from conception to development – driving the user experience, visual design and subsequently through production design.
Deliverables included site maps, user jouneys, and user stories.
This company had a strong visual identity. This meant using existing colors and the conservative typography that they had in place. Light turquoise was the dominant color in the logo as well as the branding palette.